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Corporate Culture as a Way to Obtaining of Customer
Prudíková, Monika ; Reiterman, Tomáš (referee) ; Mráček, Pavel (advisor)
The thesis deals with the issue of corporate culture as PLEAS The theoretical part is aimed at clarification of terms relating to corporate culture. The practical part of the firm unveiled further. Found here also the questionnaire. Based on the shortcomings identified through the survey and further analysis, are formulated proposals to increase the level of corporate culture and employee motivation.
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Communication Strategy of Galerie Vaňkovka Brno
Junek, David ; Zich, Robert (referee) ; Šimberová, Iveta (advisor)
The subject of the thesis is to develop a communication strategy for the company Galerie Vaňkovka Brno. The starting point of this work is theoretical knowledge of marketing, which are applied in the analytical description of the company. The findings of the current state of the company is subsequently developed a set of recommendations that will enable achieving effective communication with customers.
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Business Plan
Hoško, Lukáš ; Skřehot, Tomáš (referee) ; Heralecký, Tomáš (advisor)
This diploma thesis deals with the processing and utilization of the business plan. In addition to the teoretical knowledge of topic issue, here are the practical application of the specific example. It is the foundation of the modern restaurant in the heart of the city of Brno. The resulting business plan will be parsed and analyzed in all economic aspects, with emphasis on competition and the needs of potential customers.
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Development of Marketing Activities of Company on B2B Market
Kotasová, Barbora ; Mráček, Pavel (referee) ; Zich, Robert (advisor)
This Bc work is focuses on developing of marketing activities of company on B2B market. The theoretical part is intended on B2B marketing, analysis of external and internal surroundings of company and on marketing activities on this market. In the analytical part are made up particular analysis of company, analysis of marketing policy and a proposal of marketing policy changes. On the base of these analysis results are proposed changes that would empower company position on the market and that would arise customer awareness of the company existence.
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ANALYSIS OF MARKETING ENVIRONMENT IN VÝSTAVIŠTĚ ČESKÉ BUDĚJOVICE, A. S.
SUCHÁ, Veronika
Exhibitions and trade fairs have formed an integral part of the market in the Czech Republic. No matter whether its size is small, medium or large, every company becomes increasingly interested in knowledge of its environment (both internal and external). What is also important is correct assessment of internal conditions and their optimal connection with the external environment factors. The companies do not take up with the statement that there are strong and weak points, opportunities and risks. It is important to examine the factors, assess them and use the ascertained facts to increase prosperity. I used the analysis of the Porter{\crq}s Five Forces Model to ascertain the company micro-environment. I divided the collected information into two groups. The first group concerned the information about the company itself while the second one characterized the company environment (customers, suppliers and competitors). The first important group which forms a part of the company environment is the customers. The customers of the exhibition grounds in České Budějovice can be divided into two groups: the first group consists of exhibitors and traders, and the second one is the visitors. The company has various promotional and advertising printed materials elaborated by its suppliers. As far as the competitors in the Czech Republic are concerned, these are particularly the fair managements that organize fairs on the same or similar topics. As the macro-environment of the company, the whole of the Czech Republic can be defined, however, the most important part is the region of South Bohemia. In this region, the factors characteristic for the area, such as lower economic power, lower purchase power and considerable saving behaviour of the region population, have to be taken into account.
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Development of Marketing Activities of Company on B2B Market
Kotasová, Barbora ; Mráček, Pavel (referee) ; Zich, Robert (advisor)
This Bc work is focuses on developing of marketing activities of company on B2B market. The theoretical part is intended on B2B marketing, analysis of external and internal surroundings of company and on marketing activities on this market. In the analytical part are made up particular analysis of company, analysis of marketing policy and a proposal of marketing policy changes. On the base of these analysis results are proposed changes that would empower company position on the market and that would arise customer awareness of the company existence.
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Corporate Culture as a Way to Obtaining of Customer
Prudíková, Monika ; Reiterman, Tomáš (referee) ; Mráček, Pavel (advisor)
The thesis deals with the issue of corporate culture as PLEAS The theoretical part is aimed at clarification of terms relating to corporate culture. The practical part of the firm unveiled further. Found here also the questionnaire. Based on the shortcomings identified through the survey and further analysis, are formulated proposals to increase the level of corporate culture and employee motivation.
|
|
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Communication Strategy of Galerie Vaňkovka Brno
Junek, David ; Zich, Robert (referee) ; Šimberová, Iveta (advisor)
The subject of the thesis is to develop a communication strategy for the company Galerie Vaňkovka Brno. The starting point of this work is theoretical knowledge of marketing, which are applied in the analytical description of the company. The findings of the current state of the company is subsequently developed a set of recommendations that will enable achieving effective communication with customers.
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|
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Business Plan
Hoško, Lukáš ; Skřehot, Tomáš (referee) ; Heralecký, Tomáš (advisor)
This diploma thesis deals with the processing and utilization of the business plan. In addition to the teoretical knowledge of topic issue, here are the practical application of the specific example. It is the foundation of the modern restaurant in the heart of the city of Brno. The resulting business plan will be parsed and analyzed in all economic aspects, with emphasis on competition and the needs of potential customers.
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